BERKLEY POWERBAIT RIPPLE SHAD FISHING LURE 2IN HOLO GOLD BLACK BACK

Berkley® PowerBait® soft baits are designed to help anglers catch more fish by combining lifelike action with the legendary PowerBait scent and flavor formula. Developed through more than 30 years of research, PowerBait encourages fish to hold on longer, giving anglers more time to detect bites, set the hook, and land more fish.

Features & Benefits

• Infused with Berkley’s exclusive PowerBait® scent and flavor formula.
• Designed to help fish hold on longer for increased hook-setting opportunities.
• Available in vibrant HD Tru Colors for enhanced visibility and realism.
• Unique segmented body creates increased vibration and lifelike swimming action.
• Expanded surface area helps disperse more PowerBait® scent and flavor.
• Loaded with PowerBait® attractant to entice strikes from even wary fish.
• Realistic body profile, detailed color patterns, and 3D red eyes enhance fish appeal.
• Versatile design performs well in a variety of fishing situations and conditions.
• Ideal for targeting bass and other freshwater game fish.

Recommended Rigging Options

• Jig Head
• Weighted Swimbait Hook
• Drop Shot Rig

Key Advantages

• Exclusive PowerBait® Scent and