{"product_id":"37280-basswood-depth-contour","title":"MCKENZIE PROD BASSWOOD DEPTH CONTOUR","description":"\u003cp\u003eThe McKenzie Products Basswood Depth Contour is a premium, artisan-crafted lure engineered for serious freshwater anglers, trolling enthusiasts, and bass hunters who require a perfect balance of authentic lifelike action, specialized depth control, and natural material durability. By combining high-density, hand-carved basswood with a precisely weighted internal geometry, this lure organizes your underwater presentation into a realistic, vibrating, and highly functional layout built for triggering aggressive strikes from predator fish in varying water columns.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium Basswood Construction: Engineered for superior buoyancy and natural responsiveness, the high-density basswood body provides a unique, erratic swimming action that mimics injured prey far more effectively than synthetic plastic alternatives.\u003c\/li\u003e\n\u003cli\u003ePrecision Depth-Contour Performance: Featuring a calibrated diving lip and internal weight distribution, the lure maintains a stable, consistent depth track, allowing you to target specific zones where trophy bass are actively feeding.\u003c\/li\u003e\n\u003cli\u003eArtisan Craftsmanship: Each unit is individually weighted and balanced to ensure a perfect swimming posture, resulting in a reliable, flicker-free retrieve that attracts fish even in clear or highly pressured water.\u003c\/li\u003e\n\u003cli\u003eDurable, Natural Finish: Crafted to withstand repeated strikes from aggressive predators, the tough, high-quality exterior coating protects the wood while allowing for intricate, life-like color patterns that remain vivid throughout the most demanding fishing seasons.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MCKENZIEPR","offers":[{"title":"Default Title","offer_id":53037596803388,"sku":"37280","price":7.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3379\/5900\/files\/MCKENZIE-PROD-BASSWOOD-DEPTH-CONTOUR-13168-SCALE-MULTICOLOR.png?v=1780077285","url":"https:\/\/joessportinggoods.com\/products\/37280-basswood-depth-contour","provider":"Joe's Sporting Goods","version":"1.0","type":"link"}