{"product_id":"28355-rippin-rap-07","title":"RAPALA RIPPIN' RAP 07 2-3\/4IN - HELSINKI SHAD","description":"\u003cp\u003eThe Rapala Rippin' Rap 07 is a hard-hitting lipless crankbait built for anglers who want maximum vibration, loud sound, and long-distance casting power. Designed with a tall, slim body and a BB rattle chamber, this lure creates an intense vibrating action and high-pitched rattling sound that instantly attracts predatory fish— even in deep, murky, or low-visibility waters.\u003c\/p\u003e\n\u003cp\u003ePerfect for targeting largemouth bass, smallmouth bass, pike, walleye, and other aggressive predators, the Rippin' Rap 07 is deadly across all seasons. Whether you’re casting across flats, ripping it over weeds, vertical jigging, or using a lift-and-drop technique, this lure consistently triggers reaction strikes with its fluttering fall and tight vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAggressive Rattle System\u003cbr\u003eLoud BB internal chamber produces strong, fish-calling rattles.\u003c\/p\u003e\n\u003cp\u003eHard-Tight Vibration\u003cbr\u003eTall, thin body delivers intense vibration even at slow speeds, imitating a distressed baitfish.\u003c\/p\u003e\n\u003cp\u003eFluttering Fall Action\u003cbr\u003eOn the drop, the lure shimmies like a wounded or dying baitfish—perfect for triggering ambush strikes.\u003c\/p\u003e\n\u003cp\u003eSinking, Lipless Crankbait\u003cbr\u003eFast-sinking design allows long casts and precise depth control.\u003c\/p\u003e\n\u003cp\u003eLifelike Finish\u003cbr\u003eTextured scales, premium paint, and 3D holographic eyes enhance realism.\u003c\/p\u003e\n\u003cp\u003ePremium VMC® Hooks\u003cbr\u003eEquipped with two ultra-sharp VMC black nickel treble hooks for strong hook-ups.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Techniques\u003c\/strong\u003e\u003cbr\u003eExcels in:\u003c\/p\u003e\n\u003cp\u003eStraight retrieve\u003c\/p\u003e\n\u003cp\u003eLift-and-drop\u003c\/p\u003e\n\u003cp\u003eYo-yo retrieve\u003c\/p\u003e\n\u003cp\u003eVertical jigging\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 2.75 inches (7 cm)\u003c\/p\u003e\n\u003cp\u003eWeight: 7\/8 oz (24 g)\u003c\/p\u003e\n\u003cp\u003eAction: Sinking with hard vibration + fluttering drop\u003c\/p\u003e\n\u003cp\u003eHooks: Two VMC® treble hooks\u003c\/p\u003e\n\u003cp\u003eSound: Loud BB rattle\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Species:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBass (Large \u0026amp; Smallmouth)\u003c\/p\u003e\n\u003cp\u003eWalleye\u003c\/p\u003e\n\u003cp\u003ePike\u003c\/p\u003e\n\u003cp\u003eTrout\u003c\/p\u003e\n\u003cp\u003ePerch\u003c\/p\u003e\n\u003cp\u003eOther predatory freshwater fish\u003c\/p\u003e\n\u003cp\u003eColor Options: Available in natural forage colors and bright attraction colors depending on water clarity.\u003c\/p\u003e","brand":"RAPALA","offers":[{"title":"Default Title","offer_id":51480520393020,"sku":"28355","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3379\/5900\/files\/RAPALARIPPIN_RAP07-HELSINKISHAD.png?v=1763373037","url":"https:\/\/joessportinggoods.com\/products\/28355-rippin-rap-07","provider":"Joe's Sporting Goods","version":"1.0","type":"link"}