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Family Owned Since 1930

Joe’s Sporting Goods began in 1930 as a Buick repair garage, but founder Joseph J. Rauscher quickly adapted by selling live bait, evolving into Joe’s Live Bait. In 1959, his son and daughter-in-law, Joseph D. and Loretta Rauscher, took over, adding skiing in 1963 and expanding the store. The current location opened in 2003, followed by an online store. Now owned by Joseph H. Rauscher, Joe’s remains a family-run business dedicated to providing top-quality gear, great value, and exceptional service to outdoor enthusiasts nationwide.

  • Austin F. LMB on fire before the storm on a Twin Cities lake.

  • A nice walleye caught on Kabetogma Lake.

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  • Ryan S. - 3lb crappie caught in MN. 17+" Epic day of fishing.

  • Ali V. Caught on a camping trip in Iowa using a popper.

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